A catastrophic failure took down the entire network overnight.
Last week our infrastructure, which ran through Cloudflare, suffered a complete failure. This was not a minor hiccup — it took down every single domain in the Sukhumvit Road network simultaneously.
70 websites. Gone overnight. Every soi page, every venue listing, every guide — all unreachable without warning. We know many of you rely on this network daily — to find what is on your street, plan your evenings, discover your neighbourhood. We let you down and we are genuinely sorry for that.
We did not go quietly. We spent every hour rebuilding from scratch.
What happened, step by step.
Cloudflare infrastructure failure
The CDN and security layer running all our domains failed simultaneously, taking 70 sites offline with zero warning and no clear timeline for recovery.
Decision: rebuild without Cloudflare
We made the call immediately — we would not wait for Cloudflare. We would remove the dependency entirely and rebuild on direct hosting we fully control.
6,800+ pages cleaned and redeployed
Every page across every soi — cleaned of Cloudflare scripts, updated with proper analytics, and redeployed. Google Analytics and AdSense integrated correctly for the first time.
Back online — and stronger
The full network is live. No Cloudflare. No single point of failure. No third party that can take us down. And we built 7 brand-new sois — Soi 53 alone has 135 venues.
We did not just restore. We rebuilt better.
Removed Cloudflare completely
Every script, CDN reference, and Cloudflare dependency across all 6,800+ pages has been removed. We answer to no third party infrastructure. If something breaks now, it is on us to fix — and we will.
Accurate analytics on every single page
Google Analytics is now correctly installed across every page of the network. We can finally see exactly how people use it — which means we can keep making it better for you.
Faster direct hosting
Pages now load directly from our server. No intermediary, no extra latency, no single point of failure. Faster for you, more reliable for us.
Expanded to day and night coverage
We have upgraded to SERP-based data covering the full picture of each soi — restaurants, cafes, gyms, clinics, and markets alongside the nightlife you already know us for.
Six new residential sois. Launching soon.
Bangkok is not just nightlife. The residential sois are where people actually live — where they find their breakfast spot, their local gym, their clinic, their community. Six new sois are coming and nobody else has them.
“We built this because nobody else was doing it street by street. We are not stopping.”
— The SukhumvitRoad TeamThank you for coming back.
You noticed we were gone. You came back anyway. That means more than any traffic number. We are not going anywhere — street by street, soi by soi, we are just getting started.
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